Traffic Sources · 30d
Where your shoppers are coming from
MetaO tracks every channel that brings shoppers to your product page — internal discovery, social platforms, creator referrals, paid boosts, and more — so you can see exactly which platforms deliver quality traffic, not just volume.
Platform share of visits
How total traffic is split across channels this period — each segment shows that source's share of total visits.
31,200Total
Period-over-period by channel
Current period vs. previous period visits per source — arrows show growth or decline.
YouTube6,1008,420▲ 38%
TikTok5,0206,840▲ 36.3%
X3,6404,280▲ 17.6%
Reddit2,4803,620▲ 46%
MetaO Internal2,6402,960▲ 12.1%
Instagram1,8202,180▲ 19.8%
Direct1,4801,640▲ 10.8%
Google / SEO9801,260▲ 28.6%
Last PeriodThis PeriodChange
Visits by source
Ranked by total visits this period — bar length shows relative share of traffic.
YouTube
8,420
TikTok
6,840
X
4,280
Reddit
3,620
MetaO Internal
2,960
Instagram
2,180
Direct
1,640
Google / SEO
1,260
Full source breakdown
Visits, unique visitors, time on page, bounce rate, CTA / outbound clicks, waitlist, inquiry, orders, and conversion-signal rate per channel.
| Source | Visits | Unique Visitors | Avg. Time | Bounce Rate | CTA Clicks | Outbound Clicks | Waitlist | Inquiry | Orders | Conversion Signal |
|---|---|---|---|---|---|---|---|---|---|---|
| YouTube | 8,420 | 6,160 | 4m 46s | 19.4% | 612 | 480 | 248 | 84 | 0 | 11.2% |
| TikTok | 6,840 | 5,520 | 3m 18s | 28.6% | 498 | 380 | 196 | 58 | 0 | 11.0% |
| X | 4,280 | 3,460 | 2m 44s | 33.8% | 312 | 248 | 124 | 46 | 0 | 11.0% |
| 3,620 | 2,980 | 4m 14s | 22.0% | 268 | 214 | 102 | 38 | 0 | 11.0% | |
| MetaO Internal | 2,960 | 2,380 | 3m 52s | 26.4% | 224 | 178 | 88 | 34 | 0 | 11.9% |
| 2,180 | 1,760 | 2m 56s | 31.2% | 156 | 120 | 64 | 21 | 0 | 10.6% | |
| Direct | 1,640 | 1,380 | 2m 38s | 36.0% | 102 | 78 | 42 | 14 | 0 | 9.5% |
| Google / SEO | 1,260 | 1,040 | 2m 22s | 39.4% | 76 | 58 | 28 | 9 | 0 | 8.8% |
How to read this
- Conversion Signal Rate = (CTA clicks + waitlist + inquiry + orders) ÷ visits — a single number for "which channel sends shoppers who actually act".
- Channels with high visits but low conversion signal are good candidates for a content or landing-page refresh.
- Channels with low visits but high conversion signal (often Creator Referral or Newsletter) are strong candidates for additional Creator Boost budget.