Content Performance · 30d
Which content is actually moving shoppers
Official videos, creator clips, review content, lifestyle imagery, and on-page modules — each tracked for views, engagement, watch time, and what shoppers did right after: clicked a CTA, shared, or joined the waitlist.
Top performing asset this period
@elluscient — They built an actual flying motorcycle
268,000 views · 13.8% engagement · 6,840 CTA clicks after view · 524 waitlist joins after view
Views by content format
Total views aggregated per content type — shows which format is driving the most reach for this product.
Creator Video
326,400
Official Video
184,000
Social Buzz Post
92,800
Discussion Thread
64,200
Content performance breakdown
Ranked by views — use the CTA-after-view and waitlist-after-view columns to see which assets actually drive downstream action, not just attention.
| Content | Views | Engagement | Avg. View Time | CTA After View | Shares | Waitlist After View |
|---|---|---|---|---|---|---|
@elluscient — They built an actual flying motorcycleCreator Video | 268,000 | 13.8% | 0m 42s | 6,840 | 3,120 | 524 |
RICTOR Skyrider X1 — Official Product FilmOfficial Video | 184,000 | 9.2% | 1m 36s | 4,240 | 1,860 | 412 |
@Interesting Engineering — CES 2025 debut threadSocial Buzz Post | 92,800 | 8.4% | 0m 38s | 1,680 | 2,240 | 124 |
r/AmazingTechnology — World's first amphibious flying motorcycleDiscussion Thread | 64,200 | 9.6% | 1m 58s | 1,240 | 842 | 186 |
RICTOR — flight test reel (Instagram)Creator Video | 58,400 | 7.8% | 0m 31s | 980 | 612 | 96 |
How MetaO uses this
- The content team uses this report to brief the next month's official video — doubling down on whatever scenario or comparison framing is converting.
- High-performing creator clips become candidates for paid amplification (Creator Boost) and for the brand's own re-distribution.
- Modules with low engagement (e.g. a specific FAQ or spec block) are flagged for a copy rewrite in the next content refresh cycle.